Coty And Etro Ink Long-Term Beauty License

The agreement for the production and distribution of Etro fragrances and home scent collections will run beyond 2040 and is the first beauty license for the Italian house

Coty Inc. expands its Italian fashion brand partnerships with Etro, securing production and distribution rights for fragrance lines and home scents beyond 2040. The collaboration aims to innovate and diversify Etro’s beauty portfolio, reflecting shared values of innovation and creativity.

Coty will handle development, production, and distribution, reinforcing its reputation as a go-to partner for fashion houses. Etro’s iconic fragrances, like Shantung and Paisley, blend aesthetic beauty with design excellence. This long-term partnership solidifies Etro’s presence in established markets while facilitating expansion into new segments, utilising Coty’s global expertise and distribution network for mutual growth and success.