We lift the lid :: Now Smell This
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Smell is a powerful sense that can evoke memories and spark emotional connections. And it’s increasingly big business.
In this programme, we lift the lid on the multi-billion dollar fragrance industry; finding out how scent can influence customer behaviour, build teams, and even help to sell houses.
— You can listen to The business of scent at BBC World Service’s Business Daily (18 minutes). Hat tip to AnnE!
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