Amelia Gray Hamlin Is Fronting Byredo’s Mojave Ghost Perfume

Harley Weir lensed the five-part campaign, which will break starting Thursday

Model Amelia Gray Hamlin collaborates with Byredo for the 10-year celebration of Mojave Ghost, one of their top three perfumes. Byredo’s founder, Ben Gorham, lauds Hamlin’s talent in representing the new generation’s creative exploration. The campaign, shot by Harley Weir, spans five parts exploring transformation and fortitude.

Inspired by the Mojave Desert’s ghost flower, the fragrance blends various notes including ambrette, magnolia, and sandalwood. Hamlin embodies the ghost flower in the first part’s mysterious clip, capturing the desert’s dreamy landscape. Hamlin expresses her artistic medium through modelling and relishes the collaboration’s diverse self-expression avenues. Byredo’s series, initiated last year, highlights olfactive bestsellers, with the first focusing on Bal d’Afrique fragrance.